1. Place the banners or buttons in strategic positions.
2. Make the banner seem as an integral part of the content.
3. Use recommended banner sizes: 300×250, 728×90, 158×21 button, 728×90 footer.
4. Avoid using more than one banner in one spot, it can confuse your visitors.
5. Do not place the banner at bottom of the fold, as visitors who don’t scroll down will not be exposed to it.
Follow these tips and you can have a huge impact on the number of impressions you get, and ultimately on your bottom line.